CONCEPT
The Deferred Action for Childhood Arrivals program (DACA), introduced by the Obama administration, has been a critical policy for many young non-citizens to achieve a path to higher education and employment in the United States. The program became in peril during the Trump administration, and these graphics fought to highlight to the public the great benefit these Dreamers have on the community and our economy.
CLIENT
RAICES Refugee and Immigration Center for Education and Legal Services
PRODUCT
Information Graphics
CREDITS
Design by Mackenzie Crone
Written and Researched by Mariel Moore
CONCEPT
I have had the honor of working with African Services Committee — located in Harlem and several locations in Ethiopia — on their Annual Report from 2009 through 2018, along with a number of other projects. This 2017 design creatively weaves Ethiopian textile patterns throughout the layout, a nod to ASC’s deep community roots.
CREDITS
Art Direction and Design by Mackenzie Crone
Communications Director Eirik Omlie
DISCLAIMER: All messaging affiliated with this project is not shown here and is not shared for public review. The final design differs from this iteration.
CONCEPT
Art direction of an internal campaign to address and root out symptoms of systemic racism within the United Nations, and build more equitable protocols and procedures organization-wide. The campaign includes exhaustive research and polling from staff members, and an educational component geared towards building engagement and creating space for honest dialogue. The outcome is paving the way to healing and trust-building, and this will lead to strengthening community – building a more equitable future at the UN over all.
The design uses shapes to symbolically represent the many identities of staff members. The shapes come together to create different pictures and movement, suggesting an ability to transform direction and build a healthier reality. It empowers staff to shape a more just future.
CLIENT
United Nations Secretary-General’s Anti-Racism Task Force
PRODUCTS
Branding
Action Plan report
Data graphics
Intranet & Kiosk graphics
Video graphics
Poster
Illustration
CREDIT
Art Direction and Design by Mackenzie Crone
Bronze Winner,
Indigo Awards 2018
"A Little Patch of Deep South in the Pacific Northwest"
CONCEPT
Mimicking the style of a travel postcard, the beautiful landscape lures the reader in and then shocks by revealing Oregon’s questionable policing and incarceration efforts. Published on social media, university and law websites in the winter of 2016.
CLIENT
Criminal justice activist group. Client wishes to remain anonymous.
PRODUCT
Data Visualization
CREDIT
Design by Mackenzie Crone
CONCEPT
Education curriculum which explores the role of storytelling and the power of empathy to create positive social change. Initially built for at-risk youth living as street children in North Africa, Storytelling for Changemaking has expanded its work to South Asia and currently works with NGOs and young Syrian refugees in the Middle East. Currently teamed up with DC-based non-profit Ashoka Youth Venture, Me/We Changemaking is developing it's curriculum to support at-risk youth and NGOs everywhere. The visual design is derived from a primary colour palette and a simple icon system throughout.
PRODUCT
Interactive Education Curriculum
CLIENT
Ashoka's Youth Venture & Me/We Changemaking
CREDITS
Creative Direction and Graphic Design by Mackenzie Crone
Curriculum Design and Strategy by Mohsin Mohi Ud Din
Content support by Maggie Lemere & Michael Niconchuk
CONCEPT
In 2019 the ‘Migrant Protection Protocols’ (MPP) began to wreak havoc on our immigration system and the lives of hundreds of thousands. Migrant families are forced to remain in Mexico at dangerous border crossings. Thousands have ended up at a tent camp in cartel-controlled Matamoros, while waiting for a chance to gain entry to the US. This set of data is paired with a video that is designed to shed light on the cruelty of the Trump administration's policies.
CLIENT
RAICES, Refugee and Immigrant Center for Education and Legal Services
PRODUCT
Data Visualizations
CREDIT
Infographic Design by Mackenzie Crone
Data Research by Jorge Rivas
Video Direction by Natasha Pizzay
Video Design by Brian Toro
CONCEPT
Created for social media in summer 2018; An animated series to highlight the world’s most neglected crises — within Libya, Sudan, Mali and Afghanistan. The simple visuals emphasize the Transformative nature of humanitarian assistance, and encourage donor aid.
CLIENT
UN Office for the Coordination of Humanitarian Affairs (OCHA)
PRODUCT
Social Media Animations
CREDIT
Graphic Design and Creative Direction by Mackenzie Crone
Communications by Alex Eurdolian and Jaspreet Kindra
Winner, Book Design Award
2014 American In-House Design Awards
Graphic Design USA
CONCEPT
'Understanding and Integrating Local Perceptions in Multi-Dimensional UN Peacekeeping' is a survey that identifies challenges and set practices for gathering local perceptions across the peace building community working in the field. The book aims to provide the basis for operational guidance which will assist peacekeeping missions to better enable decision making and peace building.
CLIENT
United Nations Department of Peacekeeping Operations and Field Support (DPKO)
CREDIT
Graphic Design and Art Direction by Mackenzie Crone
[UN Graphic Design Team (GDU), In-House]
CONCEPT
The Leaders Report is an elegant piece which highlights the work of development champions selected by the UN Secretary-General to mobilize action on the Millennium Development Goals (MDGs). Authorship includes Nobel Peace Prize Winner Malala Yousafzai, Professor Jeffrey Sachs, Prime Minister Erna Solberg, and Graça Machel among others.
PRODUCTS
Book
Event Invitation
Interactive Web Platform
CLIENTS
United Nations Secretary-General's MDG Advocacy Group
United Nations Foundation (UNF)
United Nations Department of Economic and Social Affairs (DESA)
Norwegian Agency for Development Cooperation (NORAD)
CREDITS
Art Direction and Design by Mackenzie Crone
Communications advisor Gabo Arora
Website development by Edgar Allen Agency
Data visualization by Microsoft
[UN Graphic Design Team (GDU), In-House]
CONCEPT
This brand identity design derives from the library's architecture and history. Designed in the early 50s, with funds secured by then Secretary-General Dag Hammarskjöld, the new brand adopts the colour schemes and fonts of that era, with a modern twist. The space also inspired beautiful patterns and textures, and a dynamic photo shoot to give staff a sense of their part in the history of the library and the UN as a whole.
PRODUCTS
Brand Identity
Photography
Information Kit
Collectable Postcards
Social Media Graphics
Social Media Templates
Copywriting
Website
CLIENT
United Nations Dag Hammarskjöld Library
CREDITS
Art Direction and Design by Mackenzie Crone
Creative Direction by Ziad Al-Kadri
Photoshoot: Photographer John Gillespie, Art Direction Mackenzie Crone
Website design by Martin Samaan
[UN Graphic Design Team (GDU), In-House]
Honourable Mention
Graphis Design Annual, 2019
CONCEPT
An eye-catching visually-represented data set, showcasing Louisiana's troubling incarceration rates. This infographic is a tongue-and-cheek ode to Louisiana’s appalling incarceration rates. Published via social media, and some news, academic and law sites in the spring of 2017.
PRODUCT
Data Visualization
CLIENT
Criminal justice activist group. Client wishes to remain anonymous.
CREDIT
Design by Mackenzie Crone
CONCEPT
"The monarch butterfly represents the beauty of migration. We belong to nature, and nature has no borders. The butterfly is a symbol for the right of all living beings to move freely." — FAVIANNA RODRIGUEZ
RAICES Action (c4) was formed to allow the current RAICES (c3) to have a way to share political statements, create policy, and spearhead political reform. The visual identity adapts the well-known symbol of migration and transforms it into a strong and strategic statement, invoking folded paper, and the political maneuvering that the work requires. View the site.
PRODUCT
Brand Identity
Creative Brief
Logo
Style Guide
Mobile Site
Web Site
Social Media templates
Collateral
Promotional materials
CLIENT
RAICES Action (Refugee and Immigration Center for Education and Legal Services, RAICES Action 501c4)
CREDITS
Creative Directer, Mackenzie Crone
Project Manager, Ki Ellwood
Social Media templates, Jessica Peng
Website Design, Mackenzie Crone
Website Strategy, Ki Ellwood
Website Development, Brendan Colthurst, Justino Mora, Eva Lieu, Sabrina Hernandez, Julian Ubaldo
