CONCEPT
This brand identity design derives its inspiration from the library's architecture and history. Designed in the early 50s, with funds secured by then Secretary-General Dag Hammarskjöld, the new brand adopts the colour schemes and fonts of that era, with a modern twist. The space also inspired beautiful patterns and textures, and a dynamic photo shoot to give staff a sense of their part in the history of the library and the UN as a whole.
PRODUCTS
Brand Identity
Photography
Information Kit
Collectable Postcards
Social Media Graphics
Social Media Templates
Copywriting
Website
CLIENT
United Nations Dag Hammarskjöld Library
CREDITS
Art Direction and Design by Mackenzie Crone
Creative Direction by Ziad Al-Kadri
Photoshoot: Photographer John Gillespie, Art Direction Mackenzie Crone
Website design by Martin Samaan
[UN Graphic Design Team (GDU), In-House]
CONCEPT
I have had the honor of working with African Services Committee — located in Harlem and several locations in Ethiopia — on their Annual Report from 2009 through 2018, along with a number of other projects. This 2017 design creatively weaves Ethiopian textile patterns throughout the layout, a nod to ASC’s deep community roots.
CLIENT
African Services Committee
CREDITS
Art Direction and Design by Mackenzie Crone
Communications Director Eirik Omlie
CONCEPT
The Deferred Action for Childhood Arrivals program (DACA), introduced by the Obama administration, has been a critical policy for many young non-citizens to achieve a path to higher education and employment in the United States. The program became in peril in 2019, and these infographics fought to highlight to the public the great benefit these ‘Dreamers’ have on the community and our economy.
CLIENT
RAÍCES, Refugee and Immigration Center for Education and Legal Services
PRODUCT
Information Graphics
CREDITS
Design by Mackenzie Crone
Written and Researched by Mariel Moore
CONCEPT
Created for social media in summer 2018; An animated series to highlight the world’s most neglected crises, in Libya, Sudan, Mali and Afghanistan. The simple visuals emphasize the transformative nature of humanitarian assistance, and encourage donor aid.
CLIENT
UN Office for the Coordination of Humanitarian Affairs (OCHA)
PRODUCT
Social Media Animations
CREDIT
Design by Mackenzie Crone
Communications by Alex Eurdolian and Jaspreet Kindra
CONCEPT
Education curriculum which explores the role of storytelling and the power of empathy to create positive social change. Initially built for at-risk youth living as street children in North Africa, Storytelling for Changemaking has expanded its work to South Asia and works with NGOs and young Syrian refugees in the Middle East. Previously teamed up with DC-based non-profit Ashoka Youth Venture, Me/We International developed this curriculum to support at-risk youth and NGOs everywhere. The visual design is derived from a primary colour palette and a simple icon system throughout.
PRODUCT
Interactive Education Curriculum
Worksheets
CLIENT
Ashoka's Youth Venture & Me/We Changemaking
CREDITS
Creative Direction and Graphic Design by Mackenzie Crone
Curriculum Design and Strategy by Mohsin Mohi Ud Din
Content support by Maggie Lemere & Michael Niconchuk
DISCLAIMER: Complete messaging affiliated with this project is not shown here and is not shared for public review.
CONCEPT
Art direction of an internal campaign “Shaping an Equitable Future” created in 2021 to address symptoms of systemic racism and build more equitable protocols and procedures organization-wide. The campaign includes exhaustive research and polling from staff members, and an educational component geared towards building engagement and creating space for honest dialogue. The outcome is paving the way to healing and trust-building, and this will lead to strengthening community – building a more equitable future at the UN over all. The design uses a shape motif which represents the constellation of staff members – together but different. The shapes come together to create different visuals, suggesting movement and directional transformation towards a healthier collective experience. It empowers staff to shape a more just future.
CLIENT
United Nations Secretary-General’s Anti-Racism Task Force
PRODUCTS
Brand Identity
Action Plan Report
Data graphics
Poster
Intranet & Kiosk graphics
Video graphics
Illustration
CREDIT
Art Direction and Design by Mackenzie Crone
Illustrations by Mackenzie Crone, based on staff photographs by John Gillespie
Honourable Mention
Graphis Design Annual, 2019
CONCEPT
Hard-hitting statistics are rendered into an illustrated data graphic, showcasing Louisiana's troubling incarceration rates. Published via social media, and some news, academic and law sites in the spring of 2017.
PRODUCT
Data Visualization
Illustration
Custom Display Font
CLIENT
Criminal justice reform activist group. Client wishes to remain anonymous.
CREDIT
Design by Mackenzie Crone
CONCEPT
In 2019 the ‘Migrant Protection Protocols’ (MPP) began to wreak havoc on our immigration system and the lives of hundreds of thousands. Migrant families are forced to remain in Mexico at dangerous border crossings. Thousands have ended up at a tent camp in cartel-controlled Matamoros, while waiting for a chance to gain entry to the US. This data set was part of an investigative piece designed to shed light on the inhumane conditions created by these protocols.
CLIENT
RAICES, Refugee and Immigrant Center for Education and Legal Services
PRODUCT
Data Visualizations
CREDIT
Design and Illustration by Mackenzie Crone
Data Research by Jorge Rivas
The “Homeland Insecurity” podcast cover art riffs on the design of our US flag, creating a sense of movement into disintegration, with the stretching lines evoking the prison bars of our detention system. Released in early 2020.
CLIENT
RAÍCES, Refugee and Immigrant Center for Education and Legal Services
PRODUCT
Brand Identity
Web Graphics
Social Graphics
CREDITS
Graphic Design, Mackenzie Crone
Creator and Producer, Bryan Carmel
Host, Erika Andiola
Winner, Brand Identity Award
2014 American In-House Design Awards
Graphic Design USA
CONCEPT
This 2013 anniversary emblem was created to celebrate the work of the UN Human Rights Office (OHCHR), and to commemorate the outcome of the 1993 World Conference on Human Rights and the Vienna Declaration which heralded the formation of OHCHR 20 years prior.
PRODUCTS
Logo
Poster
Social media graphics
Signage
Vienna Declaration Commemorative booklet
CLIENT
United Nations, Office of the High Commissioner for Human Rights (OHCHR)
CREDITS
Design by Mackenzie Crone
Art directed by Ziad Al-Kadri
[UN Graphic Design Team (GDU), In-House]
CONCEPT
This poster series was developed in the summer of 2023 as an educational tool and teaching aid to further the Sustainable Development Goals agenda. The poster shown here represents “Goal 6: Ensure availability and sustainable management of water and sanitation for all” of which access is a fundamental human right. The design brings together high quality information alongside clean visual representation of each topic under the goal umbrella. The design utilizes the SDG brand identity, by featuring the assigned color alongside black and white to highlight each goal singularly.
PRODUCTS
Posters
Social Media Graphics
Data Visualization
Illustration
CLIENT
United Nations Statistics Division
CREDIT
Design and Art Direction Mackenzie Crone
Winner, Book Design Award
2014 American In-House Design Awards
Graphic Design USA
CONCEPT
'Understanding and Integrating Local Perceptions in Multi-Dimensional UN Peacekeeping' is a survey that identifies challenges and set practices for gathering local perceptions across the peace building community working in the field. The book and its data aims to provide the basis for operational guidance which will assist peacekeeping missions to better enable decision making and peace building.
CLIENT
United Nations Department of Peacekeeping Operations and Field Support (DPKO)
PRODUCTS
Book Design
Data Visualizations
CREDIT
Graphic Design and Art Direction by Mackenzie Crone
[UN Graphic Design Team (GDU), In-House]
CONCEPT
This public service advertisement (PSA) was created to combat the hysteria around the Ebola outbreak in the United States in 2014. Created by African Services Committee to protect the community in New York City, it asks New Yorkers to remember to treat everyone with respect and not to discriminate against the African Community.
CLIENT
African Services Committee
CREDIT
Design and Illustration by Mackenzie Crone
Communications Director, Eirik Omlie
Map, US Library of Congress
CONCEPT
The MDG Leaders’ Report “Leading MDG Action” is an elegant piece which highlights the work of development champions selected by the UN Secretary-General to mobilize action on the Millennium Development Goals (MDGs). Authorship includes Nobel Peace Prize Winner Malala Yousafzai, Professor Jeffrey Sachs, Prime Minister Erna Solberg, and Graça Machel among others.
PRODUCTS
Book
Event Invitation
Interactive Web Platform
CLIENTS
United Nations Secretary-General's MDG Advocacy Group
United Nations Foundation (UNF)
United Nations Department of Economic and Social Affairs (DESA)
Norwegian Agency for Development Cooperation (NORAD)
CREDITS
Art Direction and Design by Mackenzie Crone
Communications advisor Gabo Arora
Website development by Edgar Allen Agency
Data visualization by Microsoft
[UN Graphic Design Team (GDU), In-House]
CONCEPT
"The monarch butterfly represents the beauty of migration. We belong to nature, and nature has no borders. The butterfly is a symbol for the right of all living beings to move freely."— FAVIANNA RODRIGUEZ
RAICES Action (c4) was formed in 2019 to allow the non-profit RAICES (c3) to have a way to publish political statements, co-create policy, and spearhead political reform. The visual identity adapts the well-known symbol of migration and transforms it into a strong and strategic statement, invoking folded paper, and the political maneuvering that the work requires.
PRODUCT
Brand Identity
Creative Brief
Logo
Style Guide
Mobile Site
Web Site
Social Media templates
Collateral
Promotional materials
CLIENT
RAICES Action (Refugee and Immigration Center for Education and Legal Services, RAICES Action 501c4)
CREDITS
Creative Directer, Mackenzie Crone
Project Manager, Ki Ellwood
Social Media templates, Jessica Peng
Website Design, Mackenzie Crone
Website Strategy, Ki Ellwood
Website Development, Brendan Colthurst, Justino Mora, Eva Lieu, Sabrina Hernandez, Julian Ubaldo
CONCEPT
The '65th Annual UN NGO Conference: 2015 and Beyond' is a platform for cross-communication between the UN and partnering NGO's to create more strategic impact on the development goals ahead. 2015 is a transition year between what has been achieved on the millennium development goals (MDGs), and what is to come, the climate crisis and the new focus on the sustainable development goals (SDGs). The design plays with the theme of time passing, creating a timeline on the '2015'. The colors convey how many different players are coming together, to create a unified force, and the angle motif suggest the building and structure behind that force. The extended design elements elaborate on what a sustainable world could look like, as we work hard towards a successful outcome.
PRODUCTS
Logo
Poster
Gate Banner
Signage
Reports, Outcome Documents
Schedule of Events
Programmes
Social Media Graphics
Social Media Templates
Email Signatures
Promotional buttons
Web graphics
Conference Badge
CLIENT
NGO Relations Office, UN Department of Public Information
CREDITS
Graphic Design by Mackenzie Crone
Art Direction by Ziad Al-Kadri
[UN Graphic Design Team (GDU), In-House]
CONCEPT
Greenwood Farm is a non-profit created to support the preservation of a property listed on the National Register of Historic Places in Cleveland, OH. The grounds includes trails connecting to a nearby greenway and is used as a community events space and garden. This wayfinding map will be installed on the entrance lawn, to encourage the community to explore the property.
CLIENT
Greenwood Farm Initiative
PRODUCT
Wayfinding Map
Illustration
Website Design
Photography
CREDITS
Design by Mackenzie Crone
Bronze Winner,
Indigo Awards 2018
"A Little Patch of Deep South in the Pacific Northwest"
CONCEPT
Mimicking the style of a travel postcard, the beautiful landscape design lures the reader in and then shocks by revealing Oregon’s questionable policing and incarceration efforts through hard-hitting statistics. Published on social media, university and law websites in the winter of 2016.
CLIENT
Criminal justice reform activist group. Client wishes to remain anonymous.
PRODUCT
Data Visualization
CREDIT
Design by Mackenzie Crone
CONCEPT
This 2019 flyer was created to distribute at the farmer's market and other local events on Martha's Vineyard, to educate island residents about their food waste and encourage them to drop off scraps for composting.
PRODUCT
Flyer
Illustration
Icons
Infographic
CLIENT
Island Grown Initiative
CREDIT
Design and Illustration by Mackenzie Crone
Communications by Nevette Previd
CONCEPT
This "UN Secretary-General At Work" Postcard Series is an updated design which aims to shift the focus from, what was originally simple portraiture, to the interactions of the Secretary-General at work for the people. Shifting the narrative from idolatry of the figurehead, to the human behind the role and their passion for the work and connectedness to the world at large.
CLIENT
United Nations Bookshop
CREDIT
Design by Mackenzie Crone
Postcard Photography by UN Photo Archives
