DISCLAIMER: All messaging affiliated with this project is not shown here and is not shared for public review. The final design differs from this iteration.
CONCEPT
Art direction of an internal campaign to address and root out symptoms of systemic racism within the United Nations, and build more equitable protocols and procedures organization-wide. The campaign includes exhaustive research and polling from staff members, and an educational component geared towards building engagement and creating space for honest dialogue. The outcome is paving the way to healing and trust-building, and this will lead to strengthening community – building a more equitable future at the UN over all.
The design uses shapes to symbolically represent the many identities of staff members. The shapes come together to create different pictures and movement, suggesting an ability to transform direction and build a healthier reality. It empowers staff to shape a more just future.
CLIENT
United Nations Secretary-General’s Anti-Racism Task Force
PRODUCTS
Branding
Action Plan report
Data graphics
Intranet & Kiosk graphics
Poster
Video graphics
Illustration
CREDIT
Art Direction and Design by Mackenzie Crone