CONCEPT
"The monarch butterfly represents the beauty of migration. We belong to nature, and nature has no borders. The butterfly is a symbol for the right of all living beings to move freely." — FAVIANNA RODRIGUEZ

RAICES Action (c4) was formed to allow the current RAICES (c3) to have a way to share political statements, create policy, and spearhead political reform. The visual identity adapts the well-known symbol of migration and transforms it into a strong and strategic statement, invoking folded paper, and the political maneuvering that the work requires. View the site.

PRODUCT
Brand Identity
Creative Brief
Logo
Style Guide
Mobile Site
Web Platform
Social Media templates
Collateral
Promotional materials

CLIENT
RAICES Action (Refugee and Immigration Center for Education and Legal Services, RAICES Action 501c4)

CREDITS
Creative Directer, Mackenzie Crone
Project Manager, Ki Ellwood
Social Media templates, Jessica Peng
Website Design, Mackenzie Crone
Website Strategy, Ki Ellwood
Website Development, Brendan Colthurst, Justino Mora, Eva Lieu, Sabrina Hernandez, Julian Ubaldo

CONCEPT
This brand identity design derives from the library's architecture and history. Designed in the early 50s, with funds secured by then Secretary-General Dag Hammarskjöld, the new brand adopts the colour schemes and fonts of that era, with a modern twist. The space also inspired beautiful patterns and textures, and a dynamic photo shoot to give staff a sense of their part in the history of the library and the UN as a whole. 

PRODUCTS
Brand Identity
Photography
Information Kit
Collectable Postcards
Social Media Graphics
Social Media Templates
Copywriting
Website

CLIENT
United Nations Dag Hammarskjöld Library

CREDITS
Art Direction and Design by Mackenzie Crone
Creative Direction by Ziad Al-Kadri
Photoshoot: Photographer John Gillespie, Art Direction Mackenzie Crone
Website design by Martin Samaan
[UN Graphic Design Team (GDU), In-House]

DISCLAIMER: All messaging affiliated with this project is not shown here and is not shared for public review. The final design differs from this iteration.

CONCEPT
Art direction of an internal campaign to address and root out symptoms of systemic racism within the United Nations, and build more equitable protocols and procedures organization-wide. The campaign includes exhaustive research and polling from staff members, and an educational component geared towards building engagement and creating space for honest dialogue. The outcome is paving the way to healing and trust-building, and this will lead to strengthening community – building a more equitable future at the UN over all. 


The design uses shapes to symbolically represent the many identities of staff members. The shapes come together to create different pictures and movement, suggesting an ability to transform direction and build a healthier reality. It empowers staff to shape a more just future.

CLIENT
United Nations Secretary-General’s Anti-Racism Task Force

PRODUCTS
Branding
Action Plan report
Data graphics
Intranet & Kiosk graphics
Poster
Video graphics
Illustration

CREDIT
Art Direction and Design by Mackenzie Crone

Winner, Brand Identity Award
2014 American In-House Design Awards
Graphic Design USA

CONCEPT
This anniversary logo and brand was created to celebrate the work of the UN Human Rights Office (OHCHR), and to commemorate the outcome of the 1993 World Conference on Human Rights and the Vienna Declaration which heralded the formation of OHCHR 20 years prior.

PRODUCTS
Logo
Poster
Social media graphics
Signage
Vienna Declaration Commemorative booklet

CLIENT
United Nations, Office of the High Commissioner for Human Rights (OHCHR)

CREDITS
Design by Mackenzie Crone
Art directed by Ziad Al-Kadri
[UN Graphic Design Team (GDU), In-House]

CONCEPT
The '65th Annual UN NGO Conference: 2015 and Beyond' is a platform for cross-communication between the UN and partnering NGO's to create more strategic impact on the development goals ahead. 2015 is a transition year between what has been achieved on the millennium development goals (MDGs), and what is to come, the climate crisis and the new focus on the sustainable development goals (SDGs). The design plays with the theme of time passing, creating a timeline on the '2015'. The colors convey how many different players are coming together, to create a unified force, and the angle motif suggest the building and structure behind that force. The extended design elements elaborate on what a sustainable world could look like, as we work hard towards a successful outcome. 

PRODUCTS
Logo
Poster
Gate Banner
Signage
Reports, Outcome Documents
Schedule of Events
Programmes
Social Media Graphics
Social Media Templates
Email Signatures
Promotional buttons
Web graphics
Conference Badge

CLIENT
NGO Relations Office, UN Department of Public Information

CREDITS
Graphic Design by Mackenzie Crone
Art Direction by Ziad Al-Kadri
[UN Graphic Design Team (GDU), In-House]
Communications Strategy by Christian Clark