CONCEPT
Education curriculum which explores the role of storytelling and the power of empathy to create positive social change. Initially built for at-risk youth living as street children in North Africa, Storytelling for Changemaking has expanded its work to South Asia and currently works with NGOs and young Syrian refugees in the Middle East. Currently teamed up with DC-based non-profit Ashoka Youth Venture, Me/We Changemaking is developing it's curriculum to support at-risk youth and NGOs everywhere. The visual design is derived from a primary colour palette and a simple icon system throughout. 

PRODUCT
Interactive Education Curriculum

CLIENT
Ashoka's Youth Venture & Me/We Changemaking

CREDITS
Creative Direction and Graphic Design by Mackenzie Crone
Curriculum Design and Strategy by Mohsin Mohi Ud Din
Content support by Maggie Lemere & Michael Niconchuk

CONCEPT
Created for social media in summer 2018; An animated series to highlight the world’s most neglected crises — within Libya, Sudan, Mali and Afghanistan. The simple visuals emphasize the Transformative nature of humanitarian assistance, and encourage donor aid.

CLIENT
UN Office for the Coordination of Humanitarian Affairs (OCHA)

PRODUCT
Social Media Animations

CREDIT
Graphic Design and Creative Direction by Mackenzie Crone
Communications by Alex Eurdolian and Jaspreet Kindra

CONCEPT
The Leaders Report is an elegant piece which highlights the work of development champions selected by the UN Secretary-General to mobilize action on the Millennium Development Goals (MDGs). Authorship includes Nobel Peace Prize Winner Malala Yousafzai, Professor Jeffrey Sachs, Prime Minister Erna Solberg, and Graça Machel among others. 

PRODUCTS
Book
Event Invitation
Interactive Web Platform

CLIENTS
United Nations Secretary-General's MDG Advocacy Group
United Nations Foundation (UNF)
United Nations Department of Economic and Social Affairs (DESA)
Norwegian Agency for Development Cooperation (NORAD)

CREDITS
Art Direction by Mackenzie Crone
[UN Graphic Design Team (GDU), In-House]
Communications advisor Gabo Arora
Website development by Edgar Allen Agency
Data visualization by Microsoft

CONCEPT

"The monarch butterfly represents the beauty of migration. We belong to nature, and nature has no borders. The butterfly is a symbol for the right of all living beings to move freely." — FAVIANNA RODRIGUEZ

RAICES Action (c4) was formed to allow RAICES (501c3) to have a way to share political statements, create policy, and spearhead political reform. The visual identity adapts the well-known symbol of migration and transforms it into a strong and strategic statement, invoking folded paper, and the political maneuvering that the work requires.

PRODUCT
Brand Identity
Creative Brief
Logo
Style Guide
Mobile Site
Web Site
Social Media templates
Collateral
Promotional materials

CLIENT
RAICES Action (Refugee and Immigration Center for Education and Legal Services, RAICES Action 501c4)

CREDITS
Creative Directer, Mackenzie Crone
Project Manager, Ki Ellwood
Social Media templates, Jessica Peng
Website Design, Mackenzie Crone
Website Strategy, Ki Ellwood
Website Development, Brendan Colthurst, Justino Mora, Eva Lieu, Sabrina Hernandez, Julian Ubaldo

CONCEPT
A series of Paid Media ads targeting donors, community members and clients reminding them to vote in the 2020 elections. Key issues highlighted are DACA, ending Family Detention and the effects of COVID-19.

PRODUCT
Paid Media Ads
Illustration

CLIENT
RAICES (Refugee and Immigration Center for Education and Legal Services)

CREDITS
Art Direction and Design by Mackenzie Crone
"I really Care Do You" Design by Jessica Peng
Communications Direction by Carolina Chau and Isabel Deniz

CONCEPT
Information product shared on various UN social media platforms to highlight the work being done in Yemen, to support civilians through the civil war.

CLIENT
UN Office for the Coordination of Humanitarian Affairs (OCHA)

PRODUCT
Social Media Animation

CREDIT
Design by Mackenzie Crone
Creative Direction by Javier Cueto
Illustrations adapted from icons created by Berta Peyrecave Lleixa and Javier Cueto

CONCEPT

TaxAtlantic is a former accounting firm based in Miami, Florida. These graphics were created in 2018 to attract new business through social media. The creative direction is driven by the architecture and scenery of Miami FL, as well as a sense of balance from the adage ‘Life is like accounting, everything must be balanced.’

CLIENT

TaxAtlantic

PRODUCT

Social Media Templates

Illustration

CREDITS

Creative Direction and Design by Mackenzie Crone

CONCEPT
A simple website and wordmark to share and show off chef Klancy Miller's cookbook: ‘Cooking Solo, The Fun of Cooking For Yourself’, devoted to single living and loving yourself. With her unique style and original voice in the world of food, she is not to be missed. See the site at klancymiller.com

CLIENT
Klancy Miller

CREDITS
Graphic Design by Mackenzie Crone

Book Design by Houghton Mifflin Harcourt

Photography by Tara Donne