CONCEPT
"The monarch butterfly represents the beauty of migration. We belong to nature, and nature has no borders. The butterfly is a symbol for the right of all living beings to move freely." — FAVIANNA RODRIGUEZ
RAICES Action (c4) was formed to allow the current RAICES (c3) to have a way to share political statements, create policy, and spearhead political reform. The visual identity adapts the well-known symbol of migration and transforms it into a strong and strategic statement, invoking folded paper, and the political maneuvering that the work requires. View the site.
PRODUCT
Brand Identity
Creative Brief
Logo
Style Guide
Mobile Site
Web Platform
Social Media templates
Collateral
Promotional materials
CLIENT
RAICES Action (Refugee and Immigration Center for Education and Legal Services, RAICES Action 501c4)
CREDITS
Creative Directer, Mackenzie Crone
Project Manager, Ki Ellwood
Social Media templates, Jessica Peng
Website Design, Mackenzie Crone
Website Strategy, Ki Ellwood
Website Development, Brendan Colthurst, Justino Mora, Eva Lieu, Sabrina Hernandez, Julian Ubaldo